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Articles by Mr. Victor Sassone

Mr. Victor Sassone

Mr. Victor Sassone

USA

Victor Sassone is the principal of the Northlake Consulting Group and Co-President of Spectrum Leadership, LLC, both Dallas-based consulting and training firms Previously Vic spent twenty years in various managerial and technical positions in the IBM Corporation. Mr. Sassone is a partner of the Hogan Center for Performance Excellence.

 

Articles by this author

Why Customers Leave

by Mr. Victor Sassone

Each year businesses spend a significant part of their budget to attract and acquire new customers. At the same time, these same companies spend little to maintain the relationships they already have with their existing customers. Research shows that it can cost five to six times more to attract new customers than to keep existing customer. The result looks something like the back door of the office or store being left perpetually open. Customers come into the business, stay a short while, then leave.

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Effective Meeting Practices

by Mr. Victor Sassone

The secret to improving meeting effectiveness and efficiency is to treat meetings as processes and not events. An important part of having productive meetings is to use only those tools and techniques you need to do the job.

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